Special Activations - September 10

It’s back-to-school season, and thousands of college students have returned to Milwaukee’s local campuses. Westown Association invites local students to visit the Milwaukee Night Market on September 10 to experience the best of the city they’ll call home for the upcoming school year!

See exciting performances, shop local and participate in our College Night scavenger hunt for the change to win a free Night Market t-shirt!

College Night Sponsors

Student Scavenger Hunt

Use your phone to take photos of your completing three of the activities below. Then, visit the Night Market Info Tent to show your photos and student ID to our volunteers. The first 300 students to finish the scavenger hunt will get a free Night Market t-shirt!

Stay tuned- the scavenger hunt list will be announced soon!

CLOVER CORNER

Located at the west end of Wisconsin Avenue

Clover®, the world’s smartest point-of-sale system and business management platform, is proud to once again power payments for small business vendors, who are at the heart of our headquarters hometown’s communities and economy. As presenting sponsor of the Milwaukee Night Market of 2025, Clover helps local businesses serve their customers better, faster, and more efficiently. Our dedicated Clover Corner provides tables and seating for attendees to enjoy their meals, as well as opportunities to engage with fun games and uniquely designed photo boxes for selfies.

GRAEF S’MORE LOUNGE

Located on the 310W Plaza

The community can enjoy complimentary s’mores at the Night Market thanks to GRAEF, a full-service engineering, planning, and design firm headquartered on West Wisconsin Avenue. At the S’more Lounge, you can also "upGRAEF" your s'more—a simple act of kindness with a profound impact. By donating to the GRAEF Foundation, you not only enhance your s'more but also support aspiring engineers through GRAEF Foundation scholarships. Let's gather around the fire, make every bite count, and uplift the next generation of engineers!

PLAZA POP-UP

Located on the northeast corner of Vel R. Phillips Plaza

What’s your go-to karaoke song? You can sing your heart out at the Bars & Recreation mobile karaoke suite. On the plaza, you can also enjoy a draft beverage from the Draft & Co. vintage beer truck.

Draft & Co. will open their new storefront on the Vel R. Phillips Plaza later this summer!