Milwaukee’s Gathering Place

Reimagining
Downtown

On four nights each summer, experience the transformation of West Wisconsin Avenue as it goes from central business district during the day to an open-air market and dance floor at night. The Milwaukee Night Market features a variety of artists, restaurateurs, performers and makers of all sorts, creating a vibrant place for Milwaukee to gather.

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A Brief History of the
Milwaukee Night Market

Westown Association acquired the Milwaukee Night Market from NEWaukee in 2021. NEWaukee, a local engagement agency, originally founded the Milwaukee Night Market in summer 2014, with the goals of creating a safe and interactive place in downtown Milwaukee that draws diverse residents and visitors and changing perceptions of downtown. Since 2014, the Milwaukee Night Market has grown to attract more than 100,000 attendees each year.

About Westown Association

Nestled in the central business district west of the Milwaukee River, you will find the bustling downtown Milwaukee neighborhood of Westown. With many attractions including the Historic Old World Third Street Entertainment District, the Milwaukee Riverwalk, professional sporting events and more, you’ll surely find no shortage of dining, entertainment and hotels.

Westown Association is a non-profit business association focused on championing the economic and social development in the Westown neighborhood. As an organization, we work hard to promote, program and enhance our neighborhood through special events, business outreach and economic development initiatives that help build a thriving downtown community. Learn more at westown.org.